An undercover BBC investigation has found that unregulated self-described infant sleep experts are giving parents advice that could put babies at risk of SIDS and other harm.

A BBC undercover investigation captured self-described sleep experts Alison Scott-Wright (Magic Sleep Fairy) and Lisa Clegg (Blissful Baby Expert) advising parents to place newborns on their fronts and use loose towels/muslins in cots — practices proven to increase SIDS risk — despite NHS guidance; Health Secretary Wes Streeting has pledged to regulate the unqualified use of the term 'nurse' following the death of Steve Bruce's grandson Madison under a self-described maternity nurse's care.